Friday, 20 June 2008

Yahoo! Announces Global Availability of Two New E-mail Domains

Yahoo Thursday made available two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo! ID they have always wanted.

The two new domains – ymail.com and rocketmail.com— will allow users to apply for their desired e-mail addresses which have already been snatched up others in the yahoo.com domain which currently has some 260 million users says the Internet colossus.

Yahoo! recently commissioned a survey conducted by Harris Interactive(R) to determine what online adults look for when choosing an e-mail address and found some noteworthy results:

• The majority of online adults (59 percent) consider the most important attribute of an e-mail address to be that it is easy to remember.

• When asked if they could choose any e-mail address for personal use, seven in ten online adults (70 percent) would opt to have some portion of their name included - 31 percent would want their last name included, 27 percent would choose their first name, while 28 percent would prefer to have their nickname as part of their e-mail address.

• Of online adults who indicated that they are not currently using their first choice e-mail address, over half (54 percent) agree that they want their e-mail address to reflect who they are, and about half (48 percent) would be at least somewhat likely to change addresses should their preferred choice become available.

"We recognize that people want an e-mail address that reflects who they are, whether they are signing up for an e-mail address for the first time, or simply updating their e-mail pseudonym to reflect the stage they are at in life," said John Kremer, vice president, Yahoo! Mail.

"We are thrilled to be able to offer new Yahoo! e-mail domain choices to Internet users, along with the same great Web mail experience that hundreds of millions of people have already come to expect."

E-mail addresses at the new domains will have the same Yahoo! Mail features as addresses at the yahoo.com domain, including unlimited storage, integrated instant messaging and text messaging, virus protection and country-specific e-mail accounts.

In many markets, Yahoo! will also help users transfer their e-mail and contacts to their new address and notify friends of their new e-mail address.