Wednesday, 13 August 2008

AMD & Blizzard Entertainment Partner in PC Gaming

Advanced Micro Devices (AMD) has entered into an agreement with Blizzard Entertainment that will essentially see AMD bundle Blizzard’s games across all ATI Radeon™ graphics products, to deliver, what the IT giant promises as a “superior gaming experience.”

“Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology,” said Paul Sams, chief operating officer of Blizzard Entertainment.

“Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards.”

According to AMD, the collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs.

Blizzard Entertainment is best known for its blockbuster gaming hit World of Warcraft.