Bharti Airtel, one of India’s leading telecom providers, has entered into an innovation and technology partnership with Infosys to deliver superior customer experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service.
As part of its Digital Convergence Platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.
“The technology platforms that powers Airtel digital TV bring the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players,” said S.D. Shibulal, Chief Operating Officer, Infosys.
According to Bharti Airtel, with the Airtel digital TV, TV-viewers will now be able to access local city information through interactive applications such as iCity, enjoy Internet-like experience on their televisions with iNet, and get live and personalized stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience.
Moreover, a host of other innovative applications are slated for release over a period of time.
“Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country,” said Atul Bindal, President - Telemedia Services, Bharti Airtel. |
